Essential Knowledge for Research in Marketing

Arch G. Woodside is Professor of Marketing, Boston College. Previously, he taught at Tulane University and the University of South Carolina. He is the Editor-in-Chief of the Journal of Business Research, published by Elsevier Science. He is the Editor of Advances in Business Marketing & Purchasing; a hardback annual book series published by JAI Press. Professor Woodside is a Fellow of the Royal Society of Canada; the Society for Marketing Advances; the American Psychological Association; and the American Psychological Society. He is a past-president of the Society of Consumer Psychology. One of the most prolific researchers, he has published extensively in top journals and conference proceedings in such diverse areas as consumer behavior, industrial marketing, tourism and advertising. Scott Armstrong is Professor of Marketing at the Wharton School, University of Pennsylvania. His research interests include forecasting methods, strategic planning, survey research, research methods, scientific communication, and persuasion in advertising. He was a founder and editor of the Journal of Forecasting, the International Journal of Forecasting, and the International Symposium on Forecasting. A study by Kirkpatrick & Locke (U. Maryland) in 1989 ranked him among the top 15 marketing professors in the U.S. He is one of the most frequently cited marketing professors worldwide, 1997 - 2001. In another study, he was the second most prolific Wharton faculty member during the 1988-1993 period. In 1996, he was selected as one of the first six "Honorary Fellows" by the International Institute of Forecasters. Along with Philip Kotler and Gerald Zaltman, he was given the SMA/JAI Press Distinguished Scholar Award for 2000. His book Long-Range Forecasting, (Wiley) became the most frequently cited book on forecasting. His most recent book, Principles of Forecasting: A Handbook for Researchers and Practitioners was published by Kluwer in 2001. Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration, Harvard Business School, and a member of Harvard University's 'Mind, Brain, and Behavior Interfaculty Initiative,' and is Co-Director of the Mind of the Market Laboratory. His major research interests focus on buyer behavior and on how managers use information in learning about markets. Professor Zaltman is author or co-author of fourteen books and editor or co-editor of twelve other books. He has published widely in such journals as the Journal of Marketing Research, The Journal of Marketing, The Journal of Advertising Research, Knowledge, The American Behavioral Scientist, and Industrial Marketing Management. He is a past President of the Association for Consumer Research. His newest book is How Customers Think: Essential Insights into the Mind of the Market, (2003), the Harvard Business School Press. Professor Zaltman holds three U.S. Patents involving market research tools. He received the American Marketing Association's Richard D. Irwin Distinguished Marketing Educator Award in 1989, The Association for Consumer Research Distinguished Fellow Award in 1990, and the Knowledge Utilization Society's Thomas J. Kiresuk Award for Excellence in Scientific Research in 1992 and the JAI Press Distinguished Scholar Award from the Society for Marketing Advances in 2000. Dr. Zaltman has been cited in various surveys of the American Marketing Association as one of the top five scholars in marketing and one whose work is among the most frequently cited in the marketing literature.