Advertising in Modern and Postmodern Times

SAGE PUBLICATIONS INCISBN: 9780761941903

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Sale price$436.00
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Out of Stock - Available to backorder

By Pamela Odih
Imprint:
SAGE PUBLICATIONS INC
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Format:
HARDBACK
Pages:
232

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Description

PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING Selling Space in Advertising History Selling Time in Advertising History PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES Advertising, Time and the Commodity-Form Time and the Commodity-Sign PART THREE: ADVERTISING IN POSTMODERN TIME(S) 'Times they are a Changin'' Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising Mapping the Subject of Postmodern Advertising Technology Sign of the Times Postmodern Disruptions in Advertising Times Conclusion Globalization and the Future of Advertising

There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community,both academic and practical, consumes the text and that it forms part of a disruptive praxis for them Sociology

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