Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.
Request Academic Copy
Please copy the ISBN for submitting review copy form
Description
Introduction PART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSIS Advertising and Commercial Culture PART TWO: COMMERCE AND CREATIVITY `Purveyors of Creativity' Advertising Agencies, Commercial Expertise and Creative Jobs Declasse and Parvenus? The Social and Educational Make-Up of Creative Jobs The Cult of Creativity Advertising Creatives and the Pursuit of Newness PART THREE: GENDER, CREATIVITY AND CREATIVE JOBS A Homosocial World? Masculinity, Creativity and Creative Jobs Between Men Masculinity and the Dynamics of Creative Partnerships Pleasure at Work The Gender Ambivalences of Work-Based Sociability Conclusion
`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics `Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London