Public Information Campaigns and Opinion Research

Hans-Dieter Klingemann earned his academic degrees from the University of Cologne (1966: Dr. rer. pol.) and from the University of Mannheim (1978: Dr. habil.). He has held academic positions at the University of Cologne (1966-74), the Center for Survey Research (ZUMA), Mannheim (1974-80), the Free University of Berlin (1980-2002), the Collegium Civitas, Warsaw (2001-2005), and the Social Science Research Center Berlin (1989-2003). Professor Klingemann has also taught political science at the University of Bonn (1972/73), the University of Tuebingen (1976/77), the University of Michigan (1970, 1974, 1987, 1997), the University of Georgia (1973), the European University Institute, Florence (1978), the State University of New York, Binghamton, N.Y. (1987), the Virginia Institute and State University, Blacksburg, Virginia (1988/89), and the Institut d' Etudes Politiques de Paris 1999, 2003-2005). Since 1995 he is a Senior Fellow of the Center for the Study of Democracy, University of California, Irvine, and since 2005 of the Centre d'Etudes Europeennes, Sciences Po, Paris. In the profession Professor Klingemann has served as Vice-President (1982/83) and President of the International Society of Political Psychology (1986/87), as member of the Executive Committee of the European Consortium for Political Research (1988/94), as Vice-President of the International Political Science Association (1994/97), as President of the German Paul Lazarsfeld-Society (1994/99), and as President of the European Political Science Network (2002-2005). In 1999 Professor Klingemann was elected foreign member of the Finnish Academy of Science and Letters, and in 2001 he became member of the Deutsche Akademie der Naturforscher Leopoldina. He is also Honorary Senator of the University of Ljubljana, Slovenia, and doctor honoris causa in philosophy of OErebro Universitet, Sweden, and doctor honoris causa of the Social Sciences of the Universiteit van Tilburg, The Netherlands. His current research interest is in the field of democratic politics with special attention to the persistence of democratic regimes and the quality of the democratic process.

Foreward - Hans-Dieter Klingemann and Andrea R[um]ommeleKarlheinz Reif Campaigns and Surveys - Hans-Dieter Klingemann and Andrea Rommele An Introduction PART ONE: COMMUNICATING THE MESSAGE: THEORETICAL APPROACHES Information and Communication Campaigns - Katrin Voltmer and Andrea Rommele Linking Theory to Practice Modeling and Evaluating Public Relations Campaigns - Barbara Baerns and Juliana Raupp Towards a Theory of Campaigns - Michael Schenk and Thomas Dobler The Role of Opinion Leaders PART TWO: PLANNING AND IMPLEMENTING NATIONAL CAMPAIGNS The Importance of Research in Planning and Developing Communications Campaigns - Malcolm Rigg The UK Government Home Office Smoke Alarms Campaign Planning and Implementing a National Campaign - Simon Rayner Two Campaigns by the National Farmers Union Public Opinion Information and Campaign Strategies - Ronald L Holzhacker An American Case Study PART THREE: PLANNING AND IMPLEMENTING INTERNATIONAL CAMPAIGNS Communicating `Europe' - Hans Dieter-Klingemann and Andrea Rommele Implications For Multi-Level Governance in the European Union Campaign Practices and Survey Use in the European Commission - Christine Putz The Eurobarometer Survey The Role of Survey Research in International Campaigns - Michele Corrado What Can Be Learnt From Case Studies? PART FOUR: ASSESSMENT OF EFFECTS Effective Campaign Assessment - Leon Ostergaard How to Learn From Your Failures Using Survey Research to Determine the Effects of a Campaign - Klaus Schonbach Using Market Research Techniques to Determine Campaign Effects - Rolf Pfleiderer CONCLUSION Using Survey Research in Campaigns - Hans-Dieter Klingemann and Andrea Rommele A Summary and Checklist for the Student and Campaign Practitioner