Educated in Switzerland (Psychology and Economic History), and the UK (LSE, Social Psychology) and is currently Professor in Social Psychology and Research Methodology at the London School of Economics and Political Science, and a Research Fellow at the Science Museum in London. He taught internationally in France, Sweden, Switzerland, Brazil and Bulgaria, and advised national and international bodies on the public understanding of science. Expert and lay representations of risk; social and ethical implications of biotechnology; qualitative research methods; risk and trust; science in society and society in science; beliefs and attitudes
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Quality, Quantity and Knowledge Interests - Martin W Bauer, George Gaskell and N C Allum Avoiding Confusions PART ONE: CONSTRUCTING A RESEARCH CORPUS Corpus Construction - Martin W Bauer and Bas Aarts A Principle for Qualitative Data Collection Individual and Group Interviewing - George Gaskell Narrative Interviewing - Sandra Jovchelovitch and Martin W Bauer Episodic Interviewing - Uwe Flick Video, Film and Photographs as Research Documents - Peter Loizos Betemology - G Fassnacht Towards Continous (Self) Observation and Personality Assessment PART TWO: ANALYTIC APPROACHES FOR TEXT, IMAGE AND SOUND Classical Content Analysis - Martin W Bauer A Review Argumentation Analysis - M Liakopoulos Discourse Analysis - Rosalind Gill Analysis of Conversation and Talk - Greg Myers Rhetorical Analysis - Joan Leach Semiotic Analysis of Still Images - Gemma Penn Analysis of Moving Images - Diana Rose Analyzing Noise and Music as Social Data - Martin W Bauer PART THREE: COMPUTER ASSISTANCE Computer-Assisted Analysis - Udo Kelle Coding and Indexing Keyword-in-Context - Nicole Kronberger and Wolfgang Wagner Statistical Analysis of Text Features PART FOUR: ISSUES OF GOOD PRACTICE Fallacies in Interpretating Historical and Social Data - Robert W D Boyce Towards Public Accountability - George Gaskell and Martin W Bauer Beyond Sampling, Reliability and Validity
`This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually strong' - Susanna Hornig Priest, Texas A&M University; Author of `Doing Media Research' "This excellent text will introduce advanced students-and remind senior researchers-of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative methods are interpretive and at the same time demonstrates once and for all that neither a constructivist perspective nor a qualitative approach needs to imply abandonment of rigor. That the chapters are written by different authors makes possible a depth of expertise within each that is unusually stong." -- Susanna Horning Priest