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Media Ownership

Name: Media Ownership
Brand: SAGE PUBLICATIONS INC
SKU: 9780761966814
Price: 135.0 AUD
Availability: InStock

SAGE PUBLICATIONS INCISBN: 9780761966814

The Economics and Politics of Convergence and Concentration in the UK and European Media

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$135.00

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By Gillian Doyle
Imprint: SAGE PUBLICATIONS INC
Release Date: July 16, 2008
Format: PAPERBACK
Pages: 192

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This book offers an up-to-date and timely critical overview of the contemporary media environment. The author: - examines the socio-political and cultural implications of media concentration - analyses how policy makers have responded - investigates the commercial and strategic advantages of consolidation - assesses the relationship between media ownership and economic performance, and - looks at the balance of power between politicians and media owners. It will be invaluable to all those with an interest in media economics, media policy, media law and management.

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.

Introduction PART ONE: WHY DOES OWNERSHIP OF THE MEDIA MATTER? Media Concentrations and Pluralism Industrial and Economic Policy Aims PART TWO: ECONOMICS OF MEDIA CONCENTRATIONS Monomedia Expansion Cross-Media Expansion PART THREE: MEDIA OWNERSHIP POLICY - THE UK CASE The Development of Regulation and Policy The 1996 Broadcasting Act An Analysis A New Future for Communications? PART FOUR: MEDIA OWNERSHIP POLICY IN EUROPE Trends and Policy Responses across Europe Towards a Harmonized EU Policy Initiative? Conclusions

Media Ownership

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