ReCreating Strategy

Stephen Cummings (@theatomnz) is Professor of Strategy and Innovation and Co-Director of The Atom Innovation Space, at Victoria University of Wellington. He completed his PhD at Warwick Business School. Stephen's research investigates how assumptions about history can limit innovation and he is currently Co-Chair of the Critical Management Studies Division at The Academy of Management. His recent books include Handbook of Management and Creativity (Edward Elgar, 2014 - with Chris Bilton), Strategy Builder (Wiley, 2015 - with Duncan Angwin), A New History of Management (Cambridge University Press, 2015 - with Todd Bridgman, John Hassard and Michael Rowlinson), and the forthcoming A New History of Sustainable Management (Palgrave - with Todd Bridgman). His article, Unfreezing Change as Three Steps published in Human Relations (with Todd Bridgman and Kenneth Brown) has been downloaded over 200,000 times.

Deconstructing History, ReCreating Strategy PART ONE: DECONSTRUCTING MANAGEMENT Premodernism, Modernism and Postmodernism Deconstructing Management's History Management's Historical Limits PART TWO: RECREATING STRATEGY ReConceptualizing Business Ethics ReConceiving Strategy ReGenerating Change PART THREE: CASES AND FURTHER SOURCE MATERIALS Case One: Interbrew and Huyghe of Belgium A Tale of Two Breweries Case Two: Tayto Ireland and Walkers Crisp Wars Case Three: Ottakar's UK Living With the Amazons Case Four: Nike From Beaverton to the World Case Five: Natural History New Zealand

`Do you worry about organizations becoming slaves to markets? Do you wish that organizations had the nerve to build their own ethos rather than just grubbing for profit? Do you aspire to inspiration rather than perspiration? Why does management practice get in the way of thinking and creativity? Stephen Cummings provides insight and guidance in a book of genuine scholarship and creativity' - John McGee, President of the Strategic Management Society `Management courses need more of what Stephen is offering. He wants us to go on an `unlearning curve', one which leads to fresh thinking about strategy and the emerging roles and responsibilities of business and companies. This book not only tells us where we are coming from but, more importantly, it inspires us to think profoundly about where we could go. It's also a very good read' - Josephine Green, Director of Trends and Strategy, Philips `I thoroughly recommend the book as a way of teaching strategy in a new and invigorating way' -Stewart Clegg, University of Technology, Sydney 'ReCreating Strategy provides a challenging examination of the emergence of management which combines postmodern and orthodox perspectives. Stephen Cummings is able to provide not only a fresh treatment of strategy and ethics but also to engage with a variety of potential audiences. He provokes and informs in equal measure' - Richard Whipp, Cardiff University 'A truly eclectic approach to strategy! Intellectually capturing, the book is great fun to read at the same time. A must for those who want to discuss management beyond styles, fads and fashions' - Hubert Wagner, Qonsult