Problems in Marketing 2/e
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Problems in Marketing 2/e

Problems in Marketing 2/e

SAGE PUBLICATIONS INCISBN: 9780761971795

Applying Key Concepts and Techniques

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By Luiz A M Moutinho, Charles S Chien
Imprint: SAGE PUBLICATIONS INC
Release Date:
Format: PAPERBACK
Pages: 336

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Description

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

Environmental Scanning Consumer Behaviour Market Research and Market Forecasting Strategic Marketing Positioning, Product and Pricing Pricing Integrated Marketing Communication Internet Marketing Sales and Distribution Management International Marketing Issues and Trends

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