Over the past half-century, the social terrain of health and illness has been transformed. What were once considered normal human events and common human problemsbirth, aging, menopause, alcoholism, and obesityare now viewed as medical conditions. For better or worse, medicine increasingly permeates aspects of daily life. Building on more than three decades of research, Peter Conrad explores the changing forces behind this trend with case studies of short stature, social anxiety, ''male menopause,'' erectile dysfunction, adult ADHD, and sexual orientation. He examines the emergence of and changes in medicalization, the consequences of the expanding medical domain, and the implications for health and society. He finds in recent developmentssuch as the growing number of possible diagnoses and biomedical enhancementsthe future direction of medicalization. Conrad contends that the impact of medical professionals on medicalization has diminished. Instead, the pharmaceutical and biotechnical industries, insurance companies and HMOs, and the patient as consumer have become the major forces promoting medicalization. This thought-provoking study offers valuable insight into not only how medicalization got to this point but also how it may continue to evolve.Reviews''From masculinity to underperformance, from the surge in psychotropic drugs for children to the rise of adult ADHD and more, Peter Conrad takes readers on a welcome and necessary tour of the spread of medicalization. His cogent analysis of changing objects of knowledge and transformed identity is an essential guide to shifting ideas about normal and pathological, health and disease.''Sharon Kaufman, University of California, San Francisco''A lucid overview of a complex field that astutely recounts and analyzes the latest twists and turns in the long saga of our love/hate relationship with the health professions, the pharmaceutical industry, and the corporate organization of health care. I prescribe this book for anyone who has ever seen a doctor or popped a pill.''Steven Epstein, author of Impure Science: AIDS, Activism, and the Politics of Knowledge''Peter Conrad is one of the leading scholars of medicalization today. He mines a deep, rich vein of modern American society; his efforts yield pure sociological gold. This engaging and comprehensive book will endure not only as the intellectual foundation on which future generations of sociologists will build but also as a shining exemplar of lucid theory and the highest sociological craft.''Elizabeth Armstrong, Princeton University''No one in America brings more insight to the thorny issue of medicalization than Peter Conrad. The Medicalization of Society is a deeply impressive summation of more than thirty years of work.''Carl Elliott, University of Minnesota, author of Better Than Well: American Medicine Meets the American Dream