Analyzing Decision Making

SAGE PUBLICATIONS INCISBN: 9780803927575

Metric Conjoint Analysis

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Sale price$88.99
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By Jordan J. Louviere
Imprint:
SAGE PUBLICATIONS INC
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Format:
PAPERBACK
Pages:
96

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Description

Background Concepts and Theory Design and Analysis of Conjoint Experiments Practical Applications of Conjoint Theory and Methods Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

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