Information Campaigns

PART ONE: CAMPAIGNS AND SOCIAL STRUCTURE Campaigns for Social Improvement - Charles T Salmon An Overview of Values, Rationales, and Impacts Community Power and Leadership Analysis in Lifestyle Campaigns - John R Finnegan Jr, Neil Bracht and K Viswanath Family Planning, Abortion and AIDS - Jane D Brown, Cynthia S Waszak and Kim Walsh Childers Sexuality and Communication Campaigns The Knowledge-Behavior Gap in Public Information Campaigns - Robert Hornik A Development Communication View Media Coverage and Social Movements - Clarice N Olien, Phillip J Tichenor and George A Donohue Information and Power - Lana F Rakow Toward a Critical Theory of Information Campaigns Campaigns, Change and Culture - Richard W Pollay On the Polluting Potential of Persuasion PART TWO: THE CAMPAIGN PROCESS Publics, Audiences and Market Segments - James E Grunig Segmentation Principles for Campaigns Message Strategies for Information Campaigns - Patricia G Devine and Edward R Hirt A Social Psychological Analysis Strategies and Tactics in Political Campaigns - Garrett J O'Keefe Estimating the Magnitude of Threats to Validity of Information Campaign Effects - Steven H Chaffee, Connie Roser and June Flora