Persuasion in Practice 2/e

Kathleen Kelley Reardon is professor of management at the University of Southern California Marshall School where she has served on the preventive medicine faculty. She is the author of seven books, including the Amazon Best Seller, The Secret Handshake and It's All Politics about how politics impacts the careers of individuals and missions of organizations. She is the author of Persuasion in Practice (Sage) and three-time Harvard Business Review author- her latest article is "Courage At Work." She was co-principal investigator and author on the feasibility study that launched Starbright later chaired by Steven Spielberg and conjoined with Starlight. Dr. Reardon was inducted into Phi Beta Kappa, Phi Kappa Phi and Mortar Board, received her Ph.D. "With Distinction" from UMASS, Amherst, and has been a political analyst with The Huffington Post (www.huffingtonpost.com).

What Persuasion is, What it is Not, and How it is Maintained Debunking Some Myths How People Interpret Reality Constructs, Schemata, Rules and Illusions Attitudes and Values Theoretical Orientations of Persuasion Research Contemporary Theories and Models of Persuasion Persuasion Variables Interpersonal Communication Persuasion in Organizations Persuasion and the Mass Media Political Persuasion Conclusion