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Analyzing Visual Data

Name: Analyzing Visual Data
Brand: SAGE PUBLICATIONS
SKU: 9780803934351
Price: 103.0 AUD
Availability: InStock

SAGE PUBLICATIONSISBN: 9780803934351

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$103.00

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By Michael S. Ball, Gregory W H Smith
Imprint: SAGE PUBLICATIONS INC
Release Date: May 1, 1992
Format: PAPERBACK
Dimensions: 215 x 139 mm
Weight: 150 g
Pages: 88

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This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

Introduction The Use of Photographs in a Discipline of Words Analyzing the Content of Visual Representations Symbolist and Structuralist Analyses of Visual Representations The Social Organization of Visual Experience

Analyzing Visual Data

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