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Why Viewers Watch

Name: Why Viewers Watch
Brand: SAGE PUBLICATIONS INC
SKU: 9780803940772
Price: 198.0 AUD
Availability: InStock

SAGE PUBLICATIONS INCISBN: 9780803940772

A Reappraisal of Television's Effects

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$198.00

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By Jib Fowles
Imprint: SAGE PUBLICATIONS INC
Release Date: June 7, 1992
Format: PAPERBACK
Pages: 284

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Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically. Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Preface to the Revised Edition On Trial A Checkered Past What Viewers Truly Want (and Get) from Television How it Happens that Viewers Get What They Want TV Priggery Television is Good for Nerves Television is Good for Spleens Television is Good for Hearts Television is Good for Brains Television is Good for Children Television Heals

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