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Mail Surveys

Name: Mail Surveys
Brand: SAGE PUBLICATIONS INC
SKU: 9780803946637
Price: 198.0 AUD
Availability: InStock

SAGE PUBLICATIONS INCISBN: 9780803946637

Improving the Quality

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$198.00

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By Thomas W. Mangione
Imprint: SAGE PUBLICATIONS INC
Release Date: January 16, 1996
Format: PAPERBACK
Pages: 144

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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

Introduction The Basics of Question Design Question Design The Advanced Course The Basics of Sampling Pitfalls in Sampling The Basics of Avoiding Nonresponse Errors Additional Ways to Reduce Nonresponse Errors The Benefits of Aesthetics and Good Management Preparing the Data for Analysis A Summary from a Total Survey Design Perspective

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