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The Marketing of the President

Name: The Marketing of the President
Brand: SAGE PUBLICATIONS
SKU: 9780803951389
Price: 233.0 AUD
Availability: InStock

SAGE PUBLICATIONSISBN: 9780803951389

Political Marketing as Campaign Strategy

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$233.00

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By Bruce I Newman
Imprint: SAGE PUBLICATIONS INC
Release Date: December 14, 1993
Format: PAPERBACK
Dimensions:
Weight: 310 g
Pages: 164

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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

PART ONE: THE EVOLUTION OF MARKETING IN POLITICS The New Political Campaign Technology The Shifting Winds of Politics The Powers That Be PART TWO: THE MARKETING CAMPAIGN Voter Segmentation Candidate Positioning Strategy Formulation and Implementation PART THREE: THE FUTURE OF POLITICAL MARKETING Dial-in-Democracy

The Marketing of the President

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