The Evaluative Image of the Environment Likability Building the Evaluative Image Identity,Structure,and Likability Precedents Measuring Community Appearance Speculative Versus Empirical Approaches Domain of Study Importance of Community Appearance A Theoretical Framework Two Cities Knoxville Chattanooga Relevance of the Evaluative Responses The Elements of Urban Likability Distinctiveness,Visibility,and Use/Symbolic Significance Likable Features Complexity Interrelationships,Context, and Contrast City Structure and Experience Evaluating the Method The Method Usefulness Validity and Reliability Refining the Method Other Dimensions of the Evaluative Image Sixth Graders' View of a Small Town An Inner-City Neighborhood Multiple Meanings in Vancouver Multiple Meanings in Tokyo Newcastle Day and Night A Neighborhood Day and Night A Commercial Strip Summing it Up Shaping the Evaluative Image Some Generic Appearance Guidelines Using the Method for Design Policy Future Directions for Design and Research Appendix Visual Quality Programming Form of Data Collection Selection of Observers Presentation of the Environment Assessing the Environment References Author Index Subject Index About the Author