Convergence
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Convergence

Convergence

SAGE PUBLICATIONS INCISBN: 9780803959057

Integrating Media, Information & Communication

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By Thomas F. Baldwin, D. Stevens McVoy, Charles W. Steinfield
Imprint: SAGE PUBLICATIONS INC
Release Date:
Format: PAPERBACK
Dimensions:
Weight: 740 g
Pages: 448

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Description

This is a comprehensive analysis of the cond itions which have lead to the convergence of the media and c ommunications industries. The authors explore the consequenc es of convergence for society, business and the individual. '

Introduction Existing Telephone, Cable TV, and Wireless Technologies Residential Telephone and Information Services Entertainment and Information Television Technological Convergence Convergence of Voice/Video/Data Information Management The Market Advertising and Shopping Competition Communication Policy Multinational Full Service Networks - Jospeh D Straubhaar and Joonho Do Impacts of Integrated Broadband Networks

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