Denis McQuail is Visiting Professor at the University of Southampton and Professor Emeritus of the University of Amsterdam. Karen Siune is Director of the Danish Institute for Studies in Research and Research Policy
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PART ONE: SETTING THE SCENE From Structure to Dynamics A Framework for the Analysis of Media Change in Europe in the 1990s PART TWO: CROSSING BORDERS The Building of Media Empires Regulation of Media at the European Level The Technology Factor Television Content Dallasification of Culture? PART THREE: PRESSURES ON NATIONAL SYSTEMS Public Broadcasting in a State of Flux Public Service Broadcasting Reactions to Competition Small States in the Shadow of Giants PART FOUR: MEDIA LOCALISM The Global Village Stays Local Models of Local Media Development Regulation of Media at the Local Level PART FIVE: CONCLUSION Wake Up, Europe!
`This is a useful book for students of European audiovisual developments. For the dedicated professional it will also help to make sense of current trends in broadcasting' - Irish Communications Review