Acknowledgments 1 The Nature of Body Panic Culture 2 What Kinds of Subjects and Objects? Gender, Consumer Culture, and Convergence 3 Size Matters: Male Body Panic and the Third Wave "Crisis of Masculinity" 4 "Getting Your Body Back": Postindustrial Fit Motherhood and the Merger of the Second (Household Labor/Child Care) and Third (Fitness) Shifts 5 From Women's Sports & Fitness to Self : Third Wave Feminism and the Consumption Conundrum 6 Emancipatory Potential, Social Justice, and the Consumption Imperative Appendix Notes Bibliography Index About the Authors