Brand Power

NEW YORK UNIVERSITY PRESSISBN: 9780814779651

Price:
Sale price$193.00
Stock:
Out of Stock - Available to backorder

Edited by Paul Stobart
Imprint:
NEW YORK UNIVERSITY PRESS
Release Date:
Format:
HARDBACK
Pages:
271

Request Academic Copy

Button Actions

Please copy the ISBN for submitting review copy form

Description

Paul Stobart is Director of Interbrand Group plc., a specialist in the field of brand and corporate name development, brand strategy, brand valuation and graphic design.

"Brings together a coherent and consistent body of literature on a topic that is often relegated to a single chapter or afterthought in similar books and edited volumes...."Adolescent Boys" challenges the limited and often skewed male images perpetuated by the media, superordinant male groupings, and Western men by giving voice to adolexcent boys growing up in diverse cultures of boyhood." -"Harvard Educational Review", "Empirical research on the lives and behavior of adolescent boys from a variety of ethnic and class backgrounds."-"The Chronicle", "The volume explores the experiences of boys who have been excluded from previous developmental research and also challenges the existing stereotypes about boys."-"NYU Today", "Way and Judy Chu have put together an excellent book on explorations into the lives of adolescent boys. The essays are rich in diversity, not only in the populations of boys studied, but also in research methodology and theoretical perspective."-"Choice",

You may also like

Recently viewed