Introduction Andrea Tone and Elizabeth Siegel WatkinsPart I1. Antibiotics From Germophobia to the Carefree Life and Back Again: The Lifecycle of the Antibiotic BrandRobert Bud2. Mood Stabilizers Folie to Folly: The Modern Mania for Bipolar Disorders and Mood StabilizersDavid Healy3. Hormone Replacement "Educate Yourself": Consumer Information about Menopause and Hormone Replacement TherapyElizabeth Siegel WatkinsPart II4. Oral Contraceptives Women over Who Smoke: A Case Study in Risk Management and Risk Communications, 1960-1989Suzanne WhiteJunod5. Stimulants Not Just Naughty: Years of Stimulant Drug AdvertisingIlina Singh6. Tranquilizers Tranquilizers on Trial: Psychopharmacology in the Age of AnxietyAndrea TonePart III7. Statins The Abnormal and the Pathological: Cholesterol, Statins, and the Threshold of DiseaseJeremy A. Greene8. Viagra Making Viagra: From Impotence to Erectile DysfunctionJennifer R. FishmanAbout the Contributors Index