Acknowledgments 1 What's Fair? The Paradox of Seeking Justice through MarketsMark Moberg and Sarah LyonPart I : Global Markets and Local Realities 2 Fair Trade and the Specialty Coffee MarketJulia Smith 3 A New World? Neoliberalism and Fair Trade Farming in the Eastern CaribbeanMark Moberg 4 Fair FlowersCatherine Ziegler 5 Colonial Pasts and Fair Trade FuturesSarah BeskyPart II : Negotiating Difference and Identity in Fair Trade Markets 6 A Market of Our OwnMarketsSarah Lyon 7 Fractured TiesCatherine S. Dolan 8 Fair Trade Craft Production and Indigenous EconomiesPatrick C. WilsonPart III : Relationships and Consumption in Fair Trade Markets and Alternative Economies 9 Fair Money, Fair TradeFaidra Papavasiliou 10 Relationship CoffeesMolly Doane 11 Novica, Navajo Knock-Offs, and the 'Net: A Critique of Fair Trade Marketing PracticesKathy M'Closkey 12 Naming RightsJane Henrici About the ContributorsIndex