All Aboard for Santa Fe

Victoria E Dye

"[This is] a serious historical study of how the marketing efforts of the AT&SF impacted the city of Santa Fe and the surrounding region. It shows one aspect of railroad history that has often been neglected but which had a significant effect. Students of the Santa Fe Railroad and the region will enjoy it, as will all who recognize that railroads are often more than trains and tracks." "This history of railway promotion in the Southwest from 1890-1930s may focus on the Atchison, Topeka and Santa Fe Railway, but its marketing lessons are a must-read for anyone running a railroad today. . "All Aboard for Santa Fe" stands out from other AT&SF histories because it so thoroughly investigates how the railway promoted Santa Fe from the late 1800s to the beginning of WWII." "YThis is? a serious historical study of how the marketing efforts of the AT&SF impacted the city of Santa Fe and the surrounding region. It shows one aspect of railroad history that has often been neglected but which had a significant effect. Students of the Santa Fe Railroad and the region will enjoy it, as will all who recognize that railroads are often more than trains and tracks." "A nicely illustrated and clearly written look at the evolution of a sleepy, remote village to sophisticated center for the arts, fine dining, golf and skiing." "A very nice addition to the literature describing the impact of the coming of the railroads to New Mexico and the West." "This is an important study of the stimulation and growth of tourism in the region."