If you've ever thought you're the only one who truly cares about service and you're not sure how to maintain the motivation, a moment at The Customer Service Zoo may be just what you need. Feeling uninspired while preparing his new service strategy, Phil finds himself taking his daughter to the zoo. There the animal antics set him off on a brainstorming journey which sees his ideas come together as convincingly as they do unexpectedly. The lessons he learns as the story unfolds are captured in an entertaining A-Z of simple animal analogies and illustrations, and they'll stick in your mind as much as they did in his. Here is a light-hearted approach to the perennial challenges of customer service. It's a parable about making the most of your situation, looking after yourself and thinking creatively. It's also about common sense which will make a difference to your customer service.
