PART I * FOUNDATION FOR CREATING A STRATEGIC MINDSET Chapter 1 * Introduction to Social Media: An Art and Science Chapter 2 * Ethical and Legal Fundamentals in Social Media Chapter 3 * Personal and Professional Branding for Social Media Chapter 4 * Diversity and Inclusion in Social Media Chapter 5 * Industry Qualifications and Roles in Social Media Chapter 6 * Research in Social Media: Monitoring, Listening, and Analysis PART II * UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES) Chapter 7 * Strategic Planning for Social Media Chapter 8 * Influencer Marketing Chapter 9 * Paid Media Chapter 10 * Strategic Writing for Social Media Chapter 11 * Audience Segmentation and Analysis Chapter 12 * Creating, Managing and Curating Content (Strategies, Tactics, and Key Messages) Chapter 13 * Measurement, Evaluation, Budget and Calendar Considerations for Social Media PART III * APPLICATION AND FUTURE CONSIDERATIONS Chapter 14 * How social media is applied: Exploring different specializations + case studies I Chapter 15 * How social media is applied: Exploring different specializations + case studies II Chapter 16 * What does the Social Media World have that is new?
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