About the Authors Introduction Section 1: Build Relationships 1. Be Visible 2. Join PLCs, Grade Level, or Department Meetings 3. Offer Mentoring Support to New Teachers 4. Support Teachers to Build Classroom Community Section 2: Make Intentional Decisions with the Principal 5. Establish How You'll Work as a Principal and Coach Team 6. Decide How You Will Organize Your Coaching Schedule 7. Be Thoughtful About Who You Will Engage with First Section 3: Message and Market Coaching 8. Plan How You Will Message and Market Coaching 9. Work with The Principal to Advocate for Coaching 10. Engage Teacher Leaders 11. Listen for Openings Section 4: Get Ready for More Formal Coaching 12. Invite Teachers into Coaching Cycles 13. Leverage A Variety of Structures to Build Momentum 14. Plan How You Will Measure Your Impact 15. Use Partnership Agreements to Set Norms with Teachers In Closing