Global Strategy

Sali Li is a Professor and Distinguished Research Fellow at the Sonoco International Business Department at the Darla Moore School of Business. Professor Li teaches Global Strategy and Negotiation courses in the MBA, PhD, and Executive Education programs and has received several teaching awards. Professor Li's current work explores how digital platform ecosystems innovate, iterate, and internationalize. His work has been published or is forthcoming in: the Academy of Management Review, Harvard Business Review, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Strategic Management Journal, etc. His research on the internationalization of digital innovation was awarded the Rugman Prize by the Academy of International Business. Professor Li's research has also won the Lazardis Award for the Journal of Business Venturing's Best Paper of the Year in 2020, the Temple/AIB Best Paper Award at the Academy of International Business, and the GWU-CIBER Best Paper Award on Emerging Markets at the Academy of Management. In addition, he also serves as a consulting editor at the Journal of International Business Studies, and an associate editor of the Journal of World Business. Noman Shaheer is a senior Assistant Professor in international business discipline at the University of Sydney. He received his PhD in international business from Darla Moore School of Business, University of South Carolina and. His dissertation was on the topic of internationalization of digital innovation, which won two of the most prominent dissertation awards in the field of international business, Buckley & Casson AIB Dissertation Award and AOM International Management Division Dissertation Award. His research on digital internationalization has been published in some of the most prominent international business and entrepreneurship journals including Journal of International Business Studies, Harvard Business Review, Journal of Business Venturing, Journal of World Business, Journal of International Marketing, and Journal of International Management. His research has received several promising awards including Journal of Business Venturing Lazaridis Best Paper Award, Temple/AIB Best Paper Award, and Alan M. Rugman Most Promising Scholar award. In addition, he serves as a consulting editor at the Journal of International Business Studies, and Asia Pacific Journal of Management. Noman Shaheer also holds leadership positions in several research organizations. He is the Founding Chair of Digitalization Special Interest Group, Academy of International Business and Chair of Research Methods Committee, International Management Division, Academy of Management. Noman Shaheer has been invited to speak on various forums including United Nations Trade and Development (UNCTAD) Panel on World Investment Report, Journal of International Business Studies Paper Development Workshop, and panels on Writing Award Winning PhD Dissertation. Noman Shaheer has teaching experience in University of South Carolina and University of Sydney in both undergraduate and postgraduate (Masters) programs. He has been teaching global business course since 2018, which covers core concepts of global business and global strategy. He has also designed a new course, digital globalization, for undergraduate, advanced studies, and Master's in International Business programs, what he has been teaching since 2021. The course employs business model framework to offer new ideas for conducting international business on the wake of latest technologies. Based on his excellent teaching performance, Noman Shaheer has received University of Sydney Teaching Awards for 5 consecutive semesters from 2021 to 2024.

Preface Acknowledgments About the Authors Part 1: Global Strategy- An Entrepreneurial Perspective Chapter 1: Global Strategy: A Market Creation Approach What Is Global Strategy? The Strategic Roots Of Global Strategy A Market Creation Approach To Global Strategy Global Strategy In A Vuca World Global Strategy Meets Grand Challenges Summary Discussion Questions Key Terms Chapter 2: Business Models: The Pathway Toward Market Creation Across Countries What Is A Business Model? The Building Blocks Of A Business Model The Rising Importance Of Business Models An Opportunity Logic View Of A Business Model Discovering Opportunities In The Global Market Summary Discussion Questions Key Terms Part 2: Identifying Value Across Borders Chapter 3: Empathizing With Customers From Different Cultures Understanding Institutional Distance Target Customers Across Countries Design Thinking Summary Discussion Questions Key Terms Chapter 4: The Value Proposition for International Markets The Motives Behind The Foreign Market Entry The Need For A Value Proposition Formulating Value Proposition Finding Value Proposition Summary Discussion Questions Key Terms Chapter 5: Reaching Customers Across Countries Traditional Entry Modes Novel Modes Of Foreign Entry Choosing An Entry Mode Toward A Comprehensive And Dynamic Framework Applying Opportunity Logic To Entry Mode Choices Summary Discussion Questions Key Terms Chapter 6: Maintaining Long-Term Relationships in Foreign Markets- Legitimacy, Ethics, and Social Responsibility Legitimacy In A Foreign Land Legitimacy For Digital Mnos Approaches To Establish And Maintain Legitimacy Ethical And Strategic Considerations Summary Discussion Questions Key Terms Part 3: Creating Value Across Borders Chapter 7: Using Key Resources Key Resources In A Business Model Key Resources As Ownership Advantage Framework To Identify Key Resources Beyond Vrio-Resource Scalability And Fungibility Context Matters: Leveraging Resources Across Countries Summary Discussion Questions Key Terms Chapter 8: Key Partners: Cultivating Partner Networks in Foreign Lands Key Partners In Business Model The Need For Key Partners Orchestrating Key Partners Key Partners In A Changing World Hybrid Partnerships Summary Discussion Questions Key Terms Chapter 9: Key Activities: Structuring Sustainable Global Value Chains Key Activities In The Business Model Structuring Key Activities In A GVC Organizational Structures Behind Global Value Chains Scaling And Iterating Key Activities Ethics And Social Responsibility In Global Value Chains Summary Discussion Questions Key Terms Part 4: Capturing Value Across Borders Chapter 10: Cost Structures: Driving Efficiency in Foreign Markets Cost Structures of MNOs Transaction Costs In Business Models Managing Cost Structures Managing Costs Responsibly Summary Discussion Questions Key Terms Chapter 11: International Revenue Models: Unlocking Profits Globally Revenue Models In International Business Novel Revenue Models Strategically Managing Revenue Models Bringing Sustainability In Revenue Models Summary Discussion Questions Key Terms Part 5: You, as a Global Entrepreneur Chapter 12: Your Global Career Compass: Unveiling Your Potential Worldwide Venturing Abroad As An International Entrepreneur International Careers In MNOs Preparing Yourself for an IB Career Life As An Expat Summary Discussion Questions Key Terms Part 6: Integrative Cases Case 1: COVID-19's Impact on the Global Meatpacking Industry and the Role of Technology Case 2: Sustainability in the Semiconductor Industry: A New Entrant's Dilemma Case 3: Doorsteps: Disrupting the UK Real Estate Industry Case 4: Alpha 360: Creating an Ecosystem in the Event Management Service Industry Case 5: A Chilean Coffee Business Deciding to Do Business in the United States Case 6: Designing and Developing Boutique Hotels Using Creative Thinking Tools Case 7: Kaldi's Coffee: Can Ethiopia's Premier Coffee Shop Continue to Grow? Case 8: How Can Netflix Fund Its International Expansion Goals? Case 9: Norway's Sovereign Wealth Fund: Ethical Dilemmas Case 10: Foxconn's FDI in Wisconsin: A case of foreignness in America Case 11: John Deere in Sub-Saharan Africa: Success or Failure? Case 12: Danfoss in China: How Family-Owned Danfoss Turned China Into Their Second "Home-Market" Case 13: Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good? Case 14: Ryanair: A Low-Cost Business Model in the European Airline Industry Case 15: American Egg: Strategic Growth and International Expansion

This text takes a very different direction in discussing Global Strategy. It looks through a lens of how global strategy is in the world today and how to capitalize and build on that availability. -- Todd A. Voge This textbook fills an important need in our international business curriculum. -- Eugene L. Seeley A Value Creation approach to strategy is very much welcome. The authors' ability to extend this approach into the international business context is especially timely given the quest for innovation in both businesses and other organizations. -- Jase Ramsey This textbook explains many important concepts that are often missing from similar books. The use of timely and interesting mini-cases and examples from the business world are sure to help students understand the topics presented. -- Mark Mallon This is a novel addition to the current stock of global strategy textbooks. It approaches the topic by integrating entrepreneur perspectives with mainstream global strategy. It's a perfect book for MBA and business executives with unique cost structure analysis. I can see that both faculties and students would find this textbook valuable and insightful. -- Hongxin Zhao