Business Writing Today - International Student Edition 4/e

SAGE PUBLICATIONS INCISBN: 9781071895368

A Practical Guide

Price:
Sale price$130.00
Stock:
Out of Stock - Available to backorder

By Natalie Canavor
Imprint:
SAGE PUBLICATIONS INC
Release Date:
Format:
PAPERBACK
Dimensions:
231.00h x 187.00w
Pages:
408

Request Academic Copy

Button Actions

Please copy the ISBN for submitting review copy form

Description

Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors. Natalie taught advanced writing seminars for NYU's MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs. Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today's Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State's largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders. Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets. Natalie's work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC's Heritage Region. Natalie is a member of the Author's Guild and the American Society of Journalists and Authors.

PART I * HOW TO COMMUNICATE IN WRITING Chapter 1 * Business Writing Today-and You Chapter 2 * How to Build Successful Messages Chapter 3 * Strategize Your Messaging PART II * SHARPEN AND IMPROVE YOUR WRITING Chapter 4 * Create the First Draft Chapter 5 * Edit and Sharpen Your Writing Chapter 6 * Use the Techniques of Persuasion PART III * THE BASICS OF BUSINESS COMMUNICATION Chapter 7 * Connect With Everyday Messages Chapter 8 * Writing Letters and More Formal Messages Chapter 9 * Creating Strong Business Materials PART IV * WRITING FOR ONLINE AND SPOKEN MEDIA Chapter 10 * Using the Digital World Strategically Chapter 11 * Leverage Your Writing Skills for Spoken and Visual Media PART V * INTO THE FUTURE Chapter 12 * Win Your Opportunities: Writing for the Hunt

You may also like

Recently viewed