Designing Quality Survey Questions 2/e

Sheila B. Robinson, Ed.D is an educator, program evaluator, and professional development workshop facilitator whose survey design experience began with assessment design in K12 public education. She is often an invited keynote speaker and workshop presenter at professional conferences, consultant with educational and other organizations on survey design and program evaluation, and adjunct professor of graduate courses in both program evaluation and professional development design and evaluation. Sheila is an active member of the American Evaluation Association (AEA); she is past chair of AEA's Pre-K12 Educational Evaluation Topical Interest Group, Lead Curator for AEA's blog Tip-a-Day-by and For Evaluators, and Coordinator of AEA's Potent Presentations Initiative. Sheila and her husband live in Rochester, NY. Kimberly Firth Leonard, MPA, has built, administered, and taught others about surveys for more than a decade, primarily in the context of program evaluation. Kim is currently the Senior Evaluation Officer at the Oregon Community Foundation where she manages evaluations of several large grant-making initiatives, each of which includes at least one survey-based data collection component. Kim is an active member of the American Evaluation Association (AEA) and was president of the Oregon Program Evaluators Network in 2013. Kim lives in Portland, Oregon, with her husband, their new baby girl, two dogs and cat.

Chapter 1 * WHY Quality Surveys and Questions Matter Part I * WHAT to Consider Before Drafting Survey Questions Chapter 2 * Planning and Predrafting Chapter 3 * Understanding Respondents Part II * HOW to Develop Survey Questions and Response Options Chapter 4 * Sourcing and Crafting Questions Chapter 5 * Constructing Response Options Chapter 6 * Demographic and Other Sensitive Questions Part III * Knowing WHEN a Survey Is Ready for Use Chapter 7 * Finalizing Questions and Using Pretesting Strategies Chapter 8 * Pulling It All Together to Maximize Response Appendix: Checklist for Quality Question Design Glossary References Index