Fundraising

Michael J. Worth is professor of nonprofit management in the Trachtenberg School of Public Policy and Public Administration at the George Washington University in Washington, DC. He teaches graduate courses related to the governance and management of nonprofit organizations and to philanthropy and fundraising. Dr. Worth served as vice president for development and alumni affairs at the George Washington University and previously as director of development at the University of Maryland. Earlier in his career, he was assistant to the president at Wilkes University and director of development at DeSales University. As vice president at the George Washington University, he planned and directed two major campaigns and provided support to the board of trustees. In addition to articles and monographs, Dr. Worth has written or edited various books and textbooks, including six previous editions of Nonprofit Management: Principles and Practice. Other recent works include Fundraising: Principles and Practice (2016), Leading the Campaign (2nd edition, 2017), Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (co-edited with Matthew T. Lambert, 2019), and Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities (2022). Among other voluntary services, Dr. Worth has been a member of the board of directors of Miriams Kitchen, an organization working to eliminate homelessness in Washington, DC, and a member of the advisory board of the Young Nonprofit Professionals Network, Washington, DC, chapter. Dr. Worth consults on governance, management, and fundraising with colleges and universities, national associations and institutions, and nonprofit organizations in various fields and sectors. He holds a BA from Wilkes University, an MA in economics from American University, and a PhD in higher education from the University of Maryland.

1. Understanding the Nonprofit Sector and Nonprofit Organizations CASE 1.1: THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION 2. Overview of Fundraising and Philanthropy CASE 2.1: THE METH PROJECT CASE 2.2: NEW YORK CITY PARKS 3. Understanding Donors CASE 3.1: GREG VERSTANDIG CASE 3.2: OSEOLA MCCARTY 4. Principles of Fundraising CASE 4.1: UNITED NATIONS FOUNDATION CASE 4.2: MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA CASE 4.3: MACKENZIE SCOTT 5. Preparing for Successful Fundraising CASE 5.1: AMERICAN RED CROSS CASE 5.2: SILICON VALLEY COMMUNITY FOUNDATION 6. Raising Current Operating Support and Building a Base of Donors CASE 6.1: GIVINGTUESDAY 7. Major and Principal Gifts CASES 7.1-7.4 MAJOR GIFT SOLICITATIOINS CASE 7.1: DON R.N. BLITZER CASE 7.2: PHILLIS N. THROPIST CASE 7.3: MARTHA AND FRED GENEROUS CASE 7.4: ELLEN ENTREPRENEUR 8. Planned Giving CASES 8.1-8.6 PLANNED GIFT DONORS CASE 8.1: MARY CASE 8.2: TOM AND BARBARA CASE 8.3: MILDRED AND SUE CASE 8.4 HARRY AND BETH CASE 8.5: ANN CASE 8.6: EDUARDO 9. Corporate Support CASES 9.1-9.6 NONPROFIT-CORPORATE RELATIONSHIPS CASE 9.1: SHARE OUR STRENGTH/NO KID HUNGRY CASE 9.2: READING IS FUNDAMENTAL AND AMAZON CASE 9.3: DAWN AND BIRD RESCUE CASE 9.4: THE BODY SHOP: TIME TO CARE CASE 9.5: HANES NATIONAL SOCK DRIVE CASE 9.6: AARP CASE 9.7: BEAUTY BAKERIE JUNETEENTH FESTIVAL 10. Foundation Support CASE 10.1: BILL & MELINDA GATES FOUNDATION CASE 10.2: PEW CHARITABLE TRUSTS CASE 10.3: NORTHWEST AREA FOUNDATION 11. Campaigns and Project Fundraising CASES 11.1-11.4 CAMPAIGNS CASE 11.1: FORWARD FOCUSED: FOR DREAMS AND BEYOND (OLD DOMINION UNIVERSITY) CASE 11.2: LIFTING LIVES, LEADING THE WAY, THE CAMPAIGN FOR CLARK ATLANTA UNIVERSITY CASE 11.3: SERVE. CARE. TRANSFORM. THE NEXT CHAPTER OF THE VALLEY HOSPITAL CASE 11.4: NEIL ARMSTRONGS SPACE SUIT 12. Managing Fundraising CASE 12.1: CHARITY: WATER 13. Legal and Ethical Considerations CASE 13.1: SACKLER FAMILY 14. International Fundraising and Philanthropy CASE 14.1: WORLD CENTRAL KITCHEN CASE 14.2: COVID-19 AND "NEW PHILANTHROPY" IN CHINA Conclusion: Reflections on the Development Officer Role

A great primer on fundraising that covers a wide range of topics without being too overwhelming for students to comprehend. -- Marina Saitgalina

This textbook is a very comprehensive overview of everything you need to know about philanthrophy shops and competencies, including context, tactics, and metrics for success. -- Samantha Marrs

A book that provides information about the wide scope of philanthropy and describes components of a good fundraising program. -- Lora H. Warner