Social Entrepreneurship and Innovation

Carole Carlson is the Director of the MBA program and Senior Lecturer at the Heller School for Social Policy and Management at Brandeis University, a U.S. News and World Report top 10-ranked social policy school. There, she teaches courses in Social Entrepreneurship and Global Social Entrepreneurship in the MBA program, a course on Business Plans and Pitches in the Our Generation Speaks incubator, and an executive education course on Health Care Entrepreneurship. Prior to teaching at Brandeis she was a Principal at the Parthenon Group (now Parthenon E&Y) where she advised senior leaders of Fortune 500 and high-growth middle market companies and leading nonprofits to help them create effective strategies and steer operational improvements. She has led the design and delivery of numerous innovative entrepreneur-oriented programs and has authored or co-authored of dozens of case studies, mainly on entrepreneurship and social ventures. She has mentored over 50 entrepreneurial ventures, and continues to mentor young entrepreneurs. She holds advanced degrees from Harvard Business School, where she was a Baker Scholar, and the Massachusetts Institute of Technology.

Preface Acknowledgments About the Author Chapter 1: Social Entrepreneurship and Leadership Defining Social Entrepreneurship The Promise of Social Entrepreneurship Entrepreneurial Leadership How Social Entrepreneurs Achieve Impact Three Types of Social Entrepreneurs Finding Your North Star Chapter Summary Key Terms Applied Learning Activities Short Case: Jessica Jackley: The Evolution of a Social Entrepreneur Notes Chapter 2: Innovation and Idea Generation The Role of Entrepreneurial Insights Where Ideas Come From Innovating for Social Impact Using Ideation to Unlock Creativity Chapter Summary Key Terms Applied Learning Activities Short Case: Rakib Avi and Innovation at BRAC Notes Chapter 3: Shaping Social Venture Opportunities From Idea to Opportunity The Importance of Learning from Failure How Are Business Models Developed? Hypothesis-Driven Entrepreneurship Chapter Summary Key Terms Applied Learning Activities Short Case: Joan Nalubega at Uganics Notes Chapter 4: Building Social Impact Teams and Ecosystems The Benefits of Founding in Teams Navigating Formation Challenges Attracting Talent to Social Ventures The Importance of Ecosystems for Social Entrepreneurs Chapter Summary Key Terms Applied Learning Activities Short Case: Cheryl Dorsey at Echoing Green-Supporting Bold Ideas Notes Chapter 5: Creating Alignment and Measuring Impact Why Impact Management Matters Impact Measurement Approaches Impact Measurement Pitfalls Calculating Social Impact Emerging Impact Measurement Approaches Chapter Summary Key Terms Applied Learning Activities Short Case: Sasha Dichter At 60 Decibels: Listening At Scale Notes Chapter 6: Legal Structures for Mission-Driven Organizations Choosing a Legal Structure Chapter Summary Key Terms Applied Learning Activities Short Case: Prosperity Candle Notes Chapter 7: Financial Plans for Social Ventures Financing Decisions Sources of Financing for Mission-Driven Ventures Matching Mission and Financing Strategy Practical Implications for Early-Stage Social Entrepreneurs Chapter Summary Key Terms Applied Learning Activities Short Case: Thea Upham: Seeding Financial Stability at Farm Fresh Rhode Island Notes Chapter 8: Scaling And Expansion What Do We Mean By Scale? Scaling for Mission-Driven Organizations Scaling Models Issues to Navigate Chapter Summary Key Terms Applied Learning Activities Short Case: Greenlight Fund: Scaling for Social Impact Notes Chapter 9: Entrepreneurial Operations And Marketing Connecting Strategic Thinking and Entrepreneurial Execution Entrepreneurial Operations Entrepreneurial Marketing for Social Ventures Chapter Summary Key Terms Applied Learning Activities Short Case: Brenna Schneider And 99degrees-Operations Under Fire Notes Chapter 10: Business Plans and Pitches for Social Ventures Creating Business Plans Social Venture Pitches Protecting Intellectual Property Chapter Summary Key Terms Applied Learning Activities Notes Chapter 11: Social Entrepreneurship in a Global Context The Economic Impact of Entrepreneurship Social Entrepreneurs and Global Impact Entrepreneurship and the United Nations Sustainable Development Goals Drivers and Barriers to Social Entrepreneurship Different Types of Mission-Driven Ventures Chapter Summary Key Terms In-Class Exercise Notes Case One: Streets International: Turning Hospitality Into Hope in Vietnam Streets Background Turning Point in Vietnam Vietnams Tourism Boom STREETS Model STREETS Operations Career Tracks Challenges and the Path Forward Discussion Questions Acknowledgment Notes Case Two: Jamie Newth and Soul Capital: Pioneering Impact Investing In Aotearoa Developing Soul Capital Impact Investing: An Emerging Way to Benefit Society Venture Capital Impact Investing New Zealand Background Impact Investing in New Zealand Launching the Awhi Fund Launching the Te Pae ki te Rangi Fund Looking to the Future Decision Time: Assessing the Three Ventures Discussion Questions Appendix 1 Notes Case Three: Sanergy: Using Social Entrepreneurship to Solve Emerging Market Problems New Year, New Challenges A Sanitation Crisis in the Developing World Sanergys First Location in Nairobi, Kenya Sanitation in the Nairobi Slums Sanergy Operations Measuring Impact Competition Scaling Sanergy Expanding to New Markets Auerbachs Resolutions Discussion Questions Acknowledgments Notes