Tom Postmes is professor of Social Psychology. He completed his PhD at the University of Amsterdam, and was professor at the University of Exeter from 2004 to 2008. Postmes has won several international prizes, including research fellowships from the KNAW (1998) and the British ESRC (2003). His publications have appeared in renowned journals across multiple disciplines, such as psychology, communication and management. Postmes studies how people influence each other's ideas and behaviour. Even though people in the Western world like to see themselves as independent individuals, we continually conform to fashions, norms and social structures. This is apparent in many different forms of collective behavior: on the stock exchange, at work, during an old-fashioned demonstration or in a modern flashmob organized via Internet. In his research Postmes shows how everyday interactions can lead to such collective behavior. This is more than mere imitation: communication initiates the formation of new norms, values and social identities.

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Introduction - Jolanda Jetten and Tom Postmes The Puzzle of Inidividuality and the Group PART ONE: EXPRESSING AND EXPERIENCING INDIVIDUALITY IN THE GROUP Reconceptualizing Personality - John C Turner et al Producing Individuality by Defining the Personal Self Acting Like an Individual versus Feeling Like an Individual - Deborah Prentice Using Collective Identities for Assimilation and Differentiation - Cynthia L Pickett and Geoffry J Leonardelli Ingroup Critics and Their Influence on Groups - Matthew J Hornsey PART TWO: SHAPING INDIVIDUALITY THROUGH CULTURE AND SOCIAL IDENTITY Group Status and Individual Differentiation - Fabio Lorenzi-Cioldi "I Did It My Way" - Jolanda Jetten and Tom Postmes Collective Expressions of Individualism Culture, Social Identity and the Individual - Michael J Halloran and Emiko S Kashima Interobjectivity - Fathali M Moghaddam The Collective Roots of Individual Consciousness and Social Identity PART THREE: THE INDIVIDUAL-GROUP DYNAMIC The Individual Within the Group - Russell Spears et al Respect! Psychological Need Satisfaction through Social Roles - B Ann Bettencourt et al The Dynamics of Personal and Social Identity Formation - Tom Postmes et al On the Agency of Individuals and Groups - Stephen Reichel and S Alexander Haslam Lessons from the BBC Prison Study Reconciling Indiviuality and the Group - Tom Postmes and Jolanda Jetten
