Dr. Brad Schultz is an Assistant Professor of Journalism at the University of Mississippi, where he teaches Broadcast News and Sports Broadcasting. Before entering academia, he spent 15 years in local television news at different stations around the country. His experience includes anchoring, reporting, producing, writing, editing, photography and management. Schultz has won awards from the Oklahoma Associated Press and the Cleveland Press Club for reporting and producing. His first book, Sports Broadcasting, came out in 2001.
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Description
Chapter 1- What is a Producer? Newsroom Structure What Else Does a Producer Do? The Producer's Role in the Newsroom Thinking More About It Chapter 2- Producing Today's News The Evolution of News Producing Network News Implications for Local Producers Thinking More About It Chapter 3- The Producing Process Story Ideas and Value Rundowns Skeleton Rundowns Blocks and Stacking Finishing Strong Scripting In the Control Room Thinking More About It Chapter 4- Writing Overview Summary Thinking More About It Chapter 5- Producing for Television Alternative News Formats Alternative News Strategies Breaking News Summary Thinking More About It Chapter 6- Weather and Sports Weather Sports Thinking More About It Chapter 7- Producing for Radio and the Internet Radio The Internet Thinking More About It Chapter 8- Surviving the Newsroom Theories X, Y and Z Newsroom Relationships Personal Relationships Thinking More About It Chapter 9- Issues in Producing Quality vs. Ratings Live Reporting News Cutbacks Market Size Ethics Consultants Thinking More About It Chapter 10- The Job Market Finding a Producing Job The Job Search Process Summary Thinking More About It
"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry." -- Dr. Joe Foote "Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast." -- Beth E. Barnes