The SAGE Handbook of International Marketing

Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. He currently serves as the Editor of the Journal of International Management. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal.

Overview: Theoretical Paradigms, Issues and Debates - Masaaki Kotabe and Kristiaan Helsen PART ONE: CHANGING MARKET ENVIRONMENTS The Ancient Road: An Overview of Globalization - Terry Clark, Monica Hodis and Paul D'Angelo The Changing Global Political and Institutional Environment - Jonathan Doh and Terrence Guay Marketing and the Global Legal Environment - Subhash Jain and Robert Bird PART TWO: CONSUMER BEHAVIOR RESEARCH Consumer Cognition across Cultures - Bernd H Schmitt and Nader Tavassoli Nation Equity: Country of Origin Effects and Globalization - D Maheswaran and Cathy Chen Researching International Markets: Philosophical and Methodological Issues - V Kumar PART THREE: MARKET ENTRY AND EXIT DECISIONS Research into Exporting: Theoretical, Methodological and Empirical Insights - Constantine S Katsikeas, Leonidas Leonidou and Saeed Samiee Licensing and Franchising - Lance Brouthers and Jason Patrick McNicol Joint Ventures and Alliances - Miguel Rivera-Santos and Andrew Inkpen Establishment Mode Choice: Acquisition versus Greenfield Entry - Desislava Dikova and Keith Brouthers Exit Strategies - Masaaki Kotabe and Sonia Ketkar PART FOUR: GLOBAL STRATEGY Global Competitive Marketing Strategy - Michael Grund, Oliver Heil and Mark Elsner Global Sourcing - Masaaki Kotabe, Michael Mol and Janet Murray Uniformity versus Conformity: The Standardization Issue in International Marketing Strategy - Saeed Samiee, Constantine S Katsikeas and Marios Theodosiou PART FIVE: DEVELOPING MARKETING STRATEGY International Diffusion of New Products - Trichy Krishnan and Suman Ann Thomas Global Branding - John Roberts and Julien Cayla Pricing in the Global Market Place - Kristiaan Helsen Global Communication - Gary Bamossy and Johny Johansson Global Channels of Distribution - Daniel Bello and Forrest Briggs Global Trends in Grocery Retailing - Katrijn Gielens and Marnik Dekimpe Salesforce Management - Thomas G Brashear PART SIX: EMERGING ISSUES IN GLOBAL MARKETING Role of the Internet - Venky Shankar Organizational Heritage, Institutional Changes and Strategic Responses of Firms from Emerging Economies - Preet Aulakh and Raveendra Chittoor Small Multinational Enterprises under Globalization - Gary Knight Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace - Georges Enderle and Patrick E Murphy

"Kotabe and Helsen have assembled a strong group of contributors for their volume, which provides comprehensive, detailed coverage of international marketing. The field of international marketing is constantly changing along with the global landscape in general, and the editors present a wealth of theoretical and conceptual information to serve as a foundation for understanding these topics." -- D. Aron