Melissa Welch-Ross (Ph.D., University of Florida) is Associate Professor of Psychology at George Mason University, where she joined the faculty in 2005 after holding federal government positions responsible for stimulating new research to bridge basic and applied science and applying existing research to practices and policies in early childhood education. Lauren G. Fasig (Ph.D. & J.D., University of Florida) is Assistant Professor of Psychology at the University of Florida. She was founder and director of the Office of Policy and Communication for the Society for Research in Child Development, where she conducted the communications and dissemination activities of the society, including press relations, media activities, Congressional outreach and education, and media and advocacy training for the SRCD membership.
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Introduction - Melissa K. Welch-Ross, Lauren G. Fasig Part 1: Some Conceptual and Practical Issues Chapter 1: A Perspective on the History and Future of Disseminating Behavioral and Social Science - Robert B. McCall, Christina J. Groark Chapter 2: Science Communication Scholarship: Themes and Future Directions - Michael Weigold, Debbie Treise, Paula Rausch Chapter 3: Journalistic Practice and Coverage of the Behavioral and Social Sciences - Sharon Dunwoody Chapter 4: Communicating the Complexities and Uncertainties of Behavioral Science - S. Holly Stocking, Johnny V. Sparks Chapter 5: Communicating Basic Behavioral Science Beyond the Discipline: Reflections from Social Psychology - John F. Dovidio, Samuel L. Gaertner Chapter 6: Beyond University Walls: Disseminating Behavioral Science Outside of the Academy - Stacy Ann Hawkins, Diane F. Halpern, Sherylle J. Tan Part 2: Understanding Mass Media Priorities and Processes Chapter 7: Television News - Andrea Gitow Chapter 8: National Public Radio - Rachel Jones Chapter 9: Newspapers - Tom Siegfried Chapter 10: Magazines - Sally Lehrman Part 3: Communicating with the Public Chapter 11: Making the News Interview A Success for You and the Reporter - Rhea K. Farberman Chapter 12: From the Lab to the Living Room: Stories that Talk the Talk and Walk the Walk - Kathy Hirsh-Pasek, Roberta Golinkoff Chapter 13: Working with Science Information Specialists - Earle M. Holland Chapter 14: The Internet - Nancy Martland, Fred Rothbaum Part 4: Communicating with Plolicymakers Chapter 15: A Knowledge Utilization Framework for Making Behavioral Science Useful to Policymakers - Robert F. Rich Chapter 16: Working with the Federal Government - Angela Sharpe Chapter 17: Working with State Governments - Bill Albert, Sarah S. Brown Chapter 18: Think Tanks and Advocacy Organizations - Karabelle Pizzigati Part 5: Disseminating Behavioral Science to Service Professions Chapter 19: Disseminating Behavioral Medicine Research to Practitioners: Recommendations for Researchers - Kimberlee J. Trudeau, Karina W. Davidson Chapter 20: Advancing Education through Behavioral Science: False Starts, Broken Promises and Light on the Horizon - G. Reid Lyon, Elayne Esterline Chapter 21: Disseminating Effective Approaches to Drug Use Prevention - Mary Ann Pentz Chapter 22: Disseminating and Implementing Evidence-Based Practices for Mental Health - David A. Chambers Chapter 23: Behavioral Science in the Military - Janice H. Laurence Conclusion: Contemporary Themes and Future Directions - Melissa K. Welch-Ross, Lauren G. Fasig