Doing Ethnography 2/e

Giampietro Gobo is Professor of Methodology of Social Research and Sociology of Science at the University of Milan (Italy). He was one of the founders of the 'Qualitative Methods' Research Network of the European Sociological Association. His interests concern scientific controversies on health issues and workplace studies. He is currently undertaking projects on immunization and COVID-19 policies, and ethnographic experiments in the area of cooperation in small teamwork. His books include Doing Ethnography (Sage, 2008), Qualitative Research Practice (co-edited with C. Seale, J. F. Gubrium and D. Silverman, Sage, 2004) and Constructing Survey Data: An Interactional Approach (with S. Mauceri, Sage, 2014). Dr. Andrea Molle holds a PhD in Sociology from the Universita' degli Studi di Milano. Between 2006 and 2008 he conducted extensive ethnographic research in Japan. Fellow of the "Japan Society for the Promotion of Science" and the "Royal Asiatic Society of Great Britain and Ireland," his current research agenda focuses on cross-cultural studies of new religions, implicit religion practices and behaviour, the paranormal, religious violence, and martial arts and warfare studies. His methodological interests include the intersection between ethnography and computational tools for the study of social complexity. He has published a book on new religions (in Italian) and several articles in journals in the fields of Sociology, Anthropology, and Political Science.

Part One: The Methodology What is Ethnography? Method or Methodology? Locating Ethnography in the Methodological Continuum Ethnography: Approaches, Methods and Personalities Key Ethnographic Approaches Research Design Ethnographic Sample Design Part Two: Working the Field Entering the Field Ethical Dilemmas How to Observe What to Observe: Social Structures, Talk-in-Interactions and Contexts Ethnographic Interview Ethnography as a Craft Part Three: Analyzing Ethnographic Data and Theory Building Coding and Analyzing Ethnographic Data Politics of Accountability Part Four: Audiences Communicating Findings, Writing Ethnographies Leaving the Field The 'Visual Society': A Chance for Applied Ethnography

In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen. -- Iddo Tavory This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers. -- Amanda Bingley