A Practical Guide to Program Evaluation Planning

Debra J. Holden received a B.A. in Psychology from the University of North Carolina @ Chapel Hill, an M.S. in Community Psychology from North Carolina State University and a Ph.D. in Community Psychology from North Carolina State University. She has worked for 19 years in a variety of settings to implement and evaluate health programs including those at the national, state and local levels. Marc Zimmerman is Professor and Chair of the Department of Health Behavior and Health Education at the University of Michigan School of Public Health, Director of the Prevention Research Center, and Director of the CDC-funded Michigan Youth Violence Prevention Center. Dr. Zimmerman's research focuses on health and resiliency of adolescents, adolescent substance abuse, family influences on adolescent health, and AIDS prevention. His research includes both longitudinal interview studies and community intervention. His work on empowerment theory includes measurement and analysis of psychological and community empowerment. Dr. Zimmerman is a Fellow of the Society for Community Research and Action and of the American Psychological Association. He has published extensively and is the Editor of Youth and Society and a member of the Editorial Board of Health Education Research.

1. Introductions - Debra J. Holden and Marc A. Zimmerman 2. Evaluation Planning Here and Now - Debra J. Holden and Marc A. Zimmerman 3. Planning for an Education Evaluation - Julie A. Marshall 4. Planning for a Service Program Evaluation - Mari Millery 5. Planning for a Community-Based Program Evaluation - Thomas M. Reischl and Susan P. Franzen 6. Planning for a Media Evaluation - W. Douglas Evans, Kevin C. Davis, and Matthew C. Farrelly 7. Program Evaluation Planning: Overview and Analysis - Marc A. Zimmerman and Debra J. Holden