PREFACE ACKNOWLEDGMENTS 1. Introduction 2. Research Design and Data Collection 3. Measurement 4. Data Editing, Transformation, Index Construction, and Weights 5. Statistics as Description 6. Charts and Graphs 7. Percentages and Contingency Tables 8. Samples and Statistical Inference 9. Statistics as Group Differences 10. Statistics as Relationships 11. Regression Analysis 12. Detecting and Correcting Violations of Regression Assumptions 13. Time Series Analysis, Program Assessment, and Forecasting 14. Presenting Persuasive Statistical Analyses APPENDIX A: FROM WHENCE DO DATA COME? KEY STATISTICAL SITES FROM THE U.S. GOVERNMENT APPENDIX B: HOW TO SELECT THE RIGHT STATISTICS APPENDIX C: IN-CLASS QUESTIONNAIRE REFERENCES
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"I am very impressed with Statistical Persuasion, by Dr. Robert W. Pearson. The textbook includes the technical and mathematical knowledge students need to understand basic statistics, and it also includes an integration of these elements within the important framework of research design. The combination of the textbook and ancillary support materials is a complete package." -- Kristen A. Munger "Statistical Persuasion will serve well those who are looking for a practical and pragmatic approach to using and interpreting statistics for applied purposes. This book would best serve as a text for a capstone course in statistics where the focus is on the presentation and consumption of statistical outcomes. It does an excellent job convincing the reader of the importance of designing a study tailored to the needs of a social science question so that the resulting findings can meaningfully answer the question." -- Jacqueline J. Carlson & Andrew N. Christopher