SAGE Brief Guide to Marketing Ethics

Preface Part I: Business Ethics Business Ethics Theories of Ethics Stakeholder Theory Ethical Decision Making Competition Strategy and Ethics Corporate Social Responsibility and Corporate Social Performance Strategic Corporate Social Responsibility Part II: Ethics and the Marketing Mix Ethics of Marketing Consumer Rights Product Liability Ethical Issues in Pricing Price-Fixing Predatory Pricing and Trading Transfer Pricing Part III: Ethics and the Promotional Mix Advertising Ethics Deceptive Advertising Public Relations Public Relations Ethics Reputation Management Part IV: Special Topics in Marketing Ethics Intellectual Property Electronic Commerce Marketing to Children Minorities Cross-Cultural Consumer Marketing Multinational Marketing Green Marketing Greenwashing Cause-Related Marketing Appendix: AMA Code of Ethics

"The proposed text has many different sections that can only enhance classroom discussions...I think the TOC is strong and will make for a thorough text." -- Michael J. Messina "A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class." -- Bruce A. Huhmann