Bruce A. Kimball (NEWTON, MA) is Emeritus Academy Professor at Ohio State University. A former Guggenheim Fellow, he is the author of several award-winning books, including Orators and Philosophers: A History of the Idea of Liberal Education and The Inception of Modern Professional Education: C. C. Langdell, 1826-1906. Sarah M. Iler (WAKE FOREST, NC) is adjunct professor of U.S. History at Columbus State Community College and Wake Technical Community College. She is the author or coauthor of essays on topics including the history of African American conservatism, the history of multicultural education, the history of liberal arts education, and the history of endowments in higher education.
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Preface Acronyms and Abbreviations List of Illustrations List of Tables Introduction Part I.: The Formative Era, 1870-1930 1. "Endowment" Emerges, 1870-1930 2. Free-Money Strategy, 1869-1909 3. Birth of the Annual Alumni Fund, 1890-1925 4. Fundraising Drives Begin, 1915-1925 5. Campaigns Proliferate; Presidents Resist, 1920s 6. Did Cost Escalate in the Formative Era? Part II: The Golden Ages, 1930-2020s 7. Depression, the 60/40 Rule, and Cost-Disease Theory, 1930s-1960s 8. Stagflation, Total Return, and Revenue-Cost Theory, 1965-1980 9. Wealth, Cost, and Price Ignite Resentment, 1980-2008 10. What is the Real "Cost Disease?" 1980s-2020s 11. Steady Price, Rising Debt, Widening Wealth Gap, 2009-2020s Conclusion: Plato's Descent, Perseveration, and History Appendices Index Notes