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Pink Cars and Pocketbooks

Name: Pink Cars and Pocketbooks
Brand: JOHNS HOPKINS UNIVERSITY PRESS
SKU: 9781421450568
Price: 78.99 AUD
Availability: InStock

JOHNS HOPKINS UNIVERSITY PRESSISBN: 9781421450568

How American Women Bought Their Way into the Driver's Seat

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$78.99

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By Jessica A. Brockmole
Imprint: JOHNS HOPKINS UNIVERSITY PRESS
Release Date: December 17, 2024
Format: PAPERBACK
Dimensions: 229 x 152 mm
Weight:
Pages: 280

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A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved-as well as how it chose not to evolve-in response.

Jessica A. Brockmole is a historian and independent scholar. She is the author of three novels, including Woman Enters Left and At the Edge of Summer.

Figures Introduction 1. Igniting Maxwell-Briscoe Motor Company and the Drive to Market Women "Good Bye, Horse!": Women and Early Automotive Advertisin Women at Work and at the Wheel 2. Researching Finding the Consumer: Early Market Research Curtis Publishing Company Questions the Dealers: 1914 Automotive Study Curtis Asks About the Ladies: 1916 Automotive Study Motoring Women Have Their Say: 1920 and 1932 Automotive Studies 3. Marketing "LINE Is Everything": Dorothy Dignam and Marketing in the 30s "All This-and Victory Too!": Wartime Automotive Marketing 4. Selling "What Makes Women Buy?": Postwar Women and What They Wanted "Milady Wants Beauty!": The Postwar Auto Industry and What They Gave "Show Business on Wheels": Selling and Spectacle 5. Communicating "Six and the Single Girl": Selling Cars to Changing Demographics of Women "In Woman Language": Automotive Columns and Women's Magazines "Women Teaching Other Women": Maintaining, Repairing, Understanding Cars Conclusion

Pink Cars and Pocketbooks

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