PART ONE: GENERAL APPROACHES TO COLLECTING AND ANALYZING QUALITATIVE DATA Introduction Design Methodologies, Data Management and Analytical Approaches Incorporating Data from Multiple Sources: Mixing Methods PART TWO: TRADITIONAL ANALYTICAL APPROACHES Classical Ethnography Critical Ethnographic Approaches Feminist Approaches Grounded Theory Phenomenology PART THREE: NEWER QUALITATIVE APPROACHES Postmodern Influences on Society and Qualitative Research Auto-Ethnography Poetic Inquiry Ethnodrama and Performative Art Cyber-Ethnography and E-Research PART FOUR: ANALYTIC APPROACHES FOR EXISTING DOCUMENTATION Structuralism and Post-Structuralism Semiotic Structural and Post-Structural Analysis (Deconstruction) Content Analysis of Texts Content Analysis of Visual Documentation Narrative Analysis Conversation Analysis Discourse Analysis PART FIVE: DATA MANAGEMENT USING QUALITATIVE COMPUTER PROGRAMMES Coding An Overview of Qualitative Computer Programs PART SIX: INTERPRETING AND PRESENTING QUALITATIVE DATA Theorizing from Data Innovative Data Display