Researching Hospitality and Tourism 2/e

The Nature and Relevance of Research Research Philosophies and Schools of Thought Developing the Research Proposal and Plan Sourcing and Reviewing the Literature Developing the Conceptual Framework Choosing the Empirical Research Design Collecting the Empirical Data Sampling Analysing Quantitative Data Analysing Qualitative Data Writing Up the Research Project

Bob Brotherton's writing reads easily, approach is hands-on and the book is truly tailor-made for hospitality and tourism students, addressing them as future managers working in the industry. He takes great care to wonderfully 'humanize' the research process for the undergraduate student who might at first be terrified by the scholarly jargon (or discourse). In conclu-sion, therefore, Researching Hospitality and Tourism is a very welcome hand-book, and thanks to its friendly, personal and down-to-earth style (yet not compromising on the academic content!) I found it a very welcome addition to undergraduate tourism and hospitality reading lists. -- Maarja Kaaristo This book represents a very good guide to research, offered at an affordable price for students, and the companion website is an excellent enhancement to the Second Edition. -- Marion Joppe, University of Guelph Bob Brotherton's Researching Hospitality and Tourism is currently the leading book of its kind. It reflects the author's long-standing interest and expertise in the application of research methodology to investigating the hospitality and tourism sectors. The text is written with great clarity, and students and other novice researchers will find it accessible and user-friendly. Highly recommended. -- Professor Roy C. Wood Bob Brotherton's book is useful and helpful to anyone who is writing research or a thesis in Hospitality or Tourism. This book includes critical aspects of the research process, including discussions of methodology, the philosophy of research, ethics, and everything else relevant to the research process. Most importantly, it discusses the entire process that a student or researcher needs to go through in order to do research in a proper way. It is a comprehensive and useful tool for anyone writing in the field. I recommend this book to anyone at any level who intend to do research in Hospitality or Tourism. For students, this is an especially useful and comprehensive tool and resource to help them along the entire process of doing research. -- Professor Craig Webster Dr Brotherton has built on the first edition by expanding the coverage of literature, methodological techniques and exercises to guide students. Researching Hospitality and Tourism takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation, and it continues to be a key subject-specific resource in our fields. -- Dr Peter Lugosi This is a very useful book both for those who are studying tourism administration at any level and also for members of the tourism industry including tourism planning specialists at administrative positions. I find the book reader-friendly and well organised. -- Professorr Buelent Himmetoglu