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Survey Research Methods 5/e

Name: Survey Research Methods 5/e
Brand: SAGE PUBLICATIONS
SKU: 9781452259000
Price: 198.0 AUD
Availability: InStock

SAGE PUBLICATIONSISBN: 9781452259000

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$198.00

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By Floyd J. Fowler
Imprint: SAGE PUBLICATIONS
Release Date: February 3, 2014
Format: PAPERBACK
Pages: 184

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The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels.

1. Introduction 2. Types of Error in Surveys 3. Sampling 4. Nonresponse: Implementing a Sample Design 5. Methods of Data Collection 6. Designing Questions to Be Good Measures 7. Evaluating Survey Questions and Instruments 8. Survey Interviewing 9. Preparing Survey Data for Analysis 10. Analyzing Survey Data 11. Ethical Issues in Survey Research 12. Providing Information about Survey Methods 13. Survey Error in Perspective

"The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson "Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug "The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs

Survey Research Methods 5/e

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