Sport and Communication

Raymond Boyle University of Stirling

VOLUME ONE: History and Context: Heroes and Villains 'They Play in Your Home': Cricket, Media and Modernity in Pre-War Australia - Frazer Andrewes Long before Arledge . . . Sports and TV: The Earliest Years: 1937-1947 - as Seen by the Contemporary Press - Dave Berkman Media Sport: Hot and Cool - Susan Birrell and John Loy, Jr From Our Gaelic Fields: Radio, Sport and Nation in Post-Partition Ireland - Raymond Boyle Drama in Sports Commentary - Jennings Bryant, Paul Comisky and Dolf Zillmann Sport and the Media in Ireland: An Introduction - Sean Crosson and Philip Dine A Speculative Paradigm on the Birth of the Modern Sport Spectacular: The Real Madrid and Eintracht Frankfurt European Cup Final of 1960 - Scott Crawford Sport on Commercial Norwegian Radio 1988 to 2003 - P. Dahlen and R. Thomsen Local Radio Sport from the Producer's Point of View - Peter Gilmore How Should We Theorize Sport in a Capitalist Patriarchy? - M. Ann Hall A Pageant of Sound and Vision: Football's Relationship with Television, 1936-60 - Richard Haynes 'Lobby' and the Formative Years of Radio Sports Commentary, 1935-1952 - Richard Haynes The BBC, Austerity and Broadcasting the 1948 Olympic Games - Richard Haynes BBC Radio and Sport 1922-39 - Mike Huggins The Interdependence of Sport and Culture - Guenther Lueschen Hero Crafting in Sporting Life, an Early Baseball Journal - Lori Roessner Making Soccer a 'Kick in the Grass': The Media's Role in Promoting a Marginal Sport, 1975-1977 - Thom Satterlee Assessing the Sociology of Sport: On the Mediasport Interpellation and Commodity Narratives - Lawrence Wenner The Unholy Alliance: Notes on Television and the Re-making of British Sport - Garry Whannel Pregnant with Anticipation: The Pre-History of Television Sport and the Politics of Recycling and Preservation - Garry Whannel From Plantation to Playing Field: Historical Writings on the Black Athlete in American Sports - D.K. Wiggins VOLUME TWO: Sport, Media and Communicating Identities Selective Representation of Gender, Ethnicity, and Nationality in American Television Coverage of the 2000 Summer Olympics - Andrew Billings and Susan Tyler Eastman 'The Grand Old Game': Football, Media and Identity in Scotland - Raymond Boyle and Richard Haynes Italian Television Sport Coverage during the 2000 Sydney Olympic Games: A Gender Perspective - Laura Capranica and Fabrizio Aversa A Content Analysis of News Coverage of Asian Female Olympic Athletes - Chia-Chen Yu Women Play Sport, but Not on TV: A Longitudinal Study of Televised News Media - Cheryl Cooky, Michael Messner and Robin Hextrum Gendered Narratives in Spain: The Representation of Female Athletes in Marca and El Pais - Liz Crolley and Elena Teso Which Nation, Which Flag? Boxing and National Identities in Ireland - Mike Cronin The Power of Stereotypes: Anchoring Images through Language in Live Sports Broadcasts - Fabrice Desmarais and Toni Bruce Liberal and Radical Sources of Female Empowerment in Sport Media - Margaret Carlisle Duncan and Barry Brummett Separating the Men from the Girls: The Gendered Language of Televised Sport - Michael Messner, Margaret Carlisle Duncan and Kerry Jensen Women's Boxing and Related Activities: Introducing Images and Meanings - Jennifer Hargreaves Sport, National Identity and Public Policy - Barrie Houlihan Race Relations, Sociology of Sport and the New Politics of Race and Racism - Grant Jarvie and Irene Reid The Death of a Female Boxer: Media, Sport, Nationalism, and Gender - Roy McCree Sports Spectacle as Drama: Image, Language, and Technology - Barbra Morris and Joel Nydahl Dallas with Balls: Televised Sport, Soap Opera and Male and Female Pleasures - Barbara O'Connor and Raymond Boyle Mapping the Mythical: A Geopolitics of National Sporting Stereotypes - Hugh O'Donnell Examining Equity in Newspaper Photographs: A Content Analysis of the Print Media Photographic Coverage of Interscholastic Athletics - Paul Mark Pedersen Mediated Patriot Games: The Construction and Representation of National Identities in the British Television Production of Euro '96 - Emma Poulton Negotiations and Mediations: Journalism, Professional Status and the Making of the Sports Text - D. Rowe and D. Stevenson The Gender Gap in the Enjoyment of Televised Sport - Stephanie Lee Sargent, Dolf Zillmann and James B. Weaver III Televising International Sport: Race, Ethnicity, and Nationalistic Bias - Don Sabo, Sue Curry Jansen, Danny Tate, Margaret Carlisle Duncan and Susan Leggett Constructing Racial/Ethnic Difference In and Through Dutch Televised Soccer Commentary - Jacco van Sterkenburg, Annelies Knoppers and Sonja de Leeuw 'Impossible Is a Fact': Greek Nationalism and International Recognition in Euro 2004 - Rodanthi Tzanelli 'Good Blacks' and 'Bad Blacks': Media Constructions of African-American Athletes in Canadian Basketball - Brian Wilson VOLUME THREE: The Sports Communication Industries Twenty20 as Media Event - Nick Anstead and Ben O'Loughlin Be Like Mike? Michael Jordan and the Pedagogy of Desire - Michael Eric Dyson The Hungry Games: Television at the Atlanta Olympics - S. Feldman "You Gotta Appease the People Who Run This Place": Corporate Ownership and Its Influence on Sports Television Production - Jason Genovese The Globalization of Sports, the Rise of Non-Western Nations, and the Impact on International Sporting Events - Amit Gupta Assessing the Sociology of Sport: On Media, Advertising and the Commodification of Culture - Steven Jackson Unimagined China: Media, Technologies and the Fragmentation of National Olympic Audiences - Kevin Latham The Global Sport Mass Media Oligopoly: The Three Usual Suspects and More - Alan Law, Jean Harvey and Stuart Kemp Public Relations and Sport in Promotional Culture - Jacquie L'Etang Mass Media and the Experience of Sport - Janet Lever and Stanton Wheeler Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press - M.D. Lowes More Than a Sporting Touchdown: The Making of American Football in England, 1982-1990 - J. Maguire The Global Media Sports Complex: Key Issues and Concerns - Joseph Maguire The Marketing of the Women's National Basketball Association and the Making of Postfeminism - Mary McDonald Sport as Kitsch: A Case Study of The American Gladiators - Robert Rinehart The Global Love-Match: Sport and Television - David Rowe Assessing the Sociology of Sport: On Media and Power - David Rowe Olympic Spectacle: Opening Ceremonies and Some Paradoxes of Globalization - Alan Tomlinson The Structure of Televised Football - Brien R. Williams The Local and the Global in English Soccer and the Rise of Satellite Television - J. William 'It's Gotta Be the Shoes': Youth, Race and Sneaker Commercials - B. Wilson and R. Sparks VOLUME FOUR: Sports and the Digital Age Soccer, Broadcasting, and Narrative: On Televising a Live Soccer Match - Andrew Barnfield Live-Streaming: Will Football Fans Continue To Be More Law Abiding than Music Fans? - Jack Birmingham and Matthew David New Media, Professional Sport and Political Economy - Jon Dart Twitter's Diffusion in Sports Journalism: Role Models, Laggards and Followers of the Social Media Innovation - Peter English Spain: Media Focus on the Geopolitical Issues of a Major Sporting Event - Emilio Fernandez Pena and Miquel de Moragas Women Reporting Sport: Still a Man's Game? - Suzanne Franks and Deirdre O'Neill Sports on Traditional and Newer Digital Media: Is There Really a Fight for Fans? - Walter Gantz and Nicky Lewis From Broadcast Scarcity to Digital Plenitude: The Changing Dynamics of the Media Sport Content Economy - Brett Hutchins and David Rowe Sport on the Move: The Unfolding Impact of Mobile Communications on the Media Sport Content Economy - Brett Hutchins Tales of the Digital Sublime: Tracing the Relationship between Big Data and Professional Sport - Brett Hutchins Mediating the Olympics - P. David Marshall, Becky Walker and Nicholas Russo Football's Coming Home? Digital Reterritorialization, Contradictions in the Transnational Coverage of Sport and the Sociology of Alternative Football Broadcasts - Matthew David and Peter Millward Sports Journalism: Still the 'Toy Department' of the News Media? - David Rowe Bill Simmons, Grantland.com, and ESPN's Corporate Reinvention of Literary Sports Writing Online - Travis Vogan and David Dowling The Paradoxical Character of Live Television Sport in the Twenty-First Century - Garry Whannel Establishing a Typology of Social Media Uses in the Sport Industry: A Multidimensional Scaling Study - Chad Witkemper, Matthew Blaszka and Jinwook Chung The EPL Drama - Paving the Way for More Illegal Streaming? Digital Piracy of Live Sports Broadcasts in Singapore - Donna Wong

Boyle astutely navigates the many layers of sport and communication, navigating the historical with the contemporary, the empirical with the humanistic, and the local with the global. This collection is a must-have for anyone seeking core underpinnings of the blending of communication with sport. -- Dr Andrew C. Billings The SAGE BENCHMARKS IN COMMUNICATION: SPORT AND COMMUNICATION is a major collection including contributions from leading sports media and communications scholars and professionals from around the world. It pulls together key articles from over the years, and also highlights current research, new ideas and key issues. This volume is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport culture, communication theory, journalism, or media studies. -- Yang Zhen