When Sport Meets Business

Ulrik Wagner, PhD is an Associate Professor at the Department of Environmental and Business Economics, University of Southern Denmark where he is also coordinating the BA program in Sport and Event Management offered at the Slagelse Campus. Ulrik is affiliated with the research team Markets, Organization and Behaviour, and he is a member of the European Association for Sport Management (EASM). He has been working with research on organizational changes related to international anti-doping efforts and sport scandals, and he is currently involved in several projects that focus on sponsorships from an organizational sociology and critical management perspective. His work has been published in journals like European Sport Management Quarterly, Sport Management Review, International Journal of Sport Policy and Politics, International Journal of Sport Communication and International Journal of Drug Policy. Rasmus K. Storm (PhD) holds a position as head of research at the Danish Institute for Sports Studies. He has managed several research projects on Danish elite sport, edited and co-edited four books on sport, and has published in a variety of international sport science and sport management journals such as European Sport Management Quarterly, International Journal of Sport Management and Marketing, and Soccer & Society. He is regularly interviewed in the Danish media, and gives a large number of public lectures. Furthermore, he writes regularly in Danish newspapers. Klaus Nielsen is Professor of Institutional Economics at the Department of Management, Birkbeck, University of London where he is a member of Birkbeck Sport Business Centre. He teaches research methods, innovation, business in the European Union and economics of sport. His current research areas include varieties of capitalism, innovation, social capital, elite sports and the economics of sports. He has coordinated several research project about Danish elite sports, sports participation and economic aspects of sport. His work has been published in several books and in journals like International Studies of Management and Organization, Journal of Economic Issues and European Sport Management Quarterly.

SECTION A: THE NEW SPORT ENVIRONMENT Chapter 1: When Sport Meets Business: A Brief Introduction - Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen Chapter 2: The Expansion of the Sport Goods Industry - Anna Gerke and Maureen Benson-Rea Chapter 3: When Globalisation and Migration Meet National and Local Talent Development - Sine Agergaard Chapter 4: Commodification and Commercialization of Elite Athletes - Johannes Orlowski, Manuel Herter and Pamela Wicker Chapter 5: The Business of Running - Koen Breedweld and Jeroen Scheerder SECTION B: SPORT MARKETING AND MEDIA Chapter 6: The Growth of Commercial Sponsorship - Ulrik Wagner and Thorsten Dum Chapter 7: The Battle for Media Rights in European Club Football - Harry Arne Solberg Chapter 8: Ambush Marketing in Sport - Simon Chadwick, Nicholas Burton and Cheri Bradish Chapter 9: Sport, Social Media and Online Communities - Bastian Popp and Herbert Woratschek Chapter 10: Corporate Social Responsibility in Sport - Mathieu Djaballah SECTION C: SPORT AND FINANCE Chaper 11: Profits, Championships and Budget Constraints in European Professional Sport - Klaus Nielsen and Rasmus K. Storm Chapter 12: Financial Fair Play in European Football - Jan Pieper Chapter 13: Corruption and the Governance of Sport - Arnout Geeraert and Jens Sejer Andersen SECTION D: SPORTING EVENTS Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games - Larissa Davies Chapter 15: The Cost of Hosting International Sports Events - Wladimir Andreff

I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field. -- Hans Lundberg Organized around four broad themes-the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)-these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports. The editors and contributors assess the volume's appeal to students in sport-related courses in business, economics, and other social sciences; more appropriately, the audience will likely be limited to students and faculty members at European institutions. Solid and plentiful references: goal! Summing Up: Recommended. -- A. R. Sanderson