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Events Management 3/e

Name: Events Management 3/e
Brand: SAGE PUBLICATIONS LTD
SKU: 9781473948273
Price: 470.0 AUD
Availability: InStock

SAGE PUBLICATIONS LTDISBN: 9781473948273

Principles and Practice

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$470.00

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By Razaq Raj, Paul Walters, Tahir Rashid
Imprint: SAGE PUBLICATIONS LTD
Release Date: September 26, 2017
Format: HARDBACK
Pages: 448

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Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: * The impact of the London 2012 and Rio 2016 Olympic Games * Van Gogh Augmented Reality in Nuenen * Sands EXPO and Convention Center, Las Vegas * Glastonbury Music Festival * Lame Horse Night Club, Russia * The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education. Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.

PART ONE: EVENTS CONCEPTS AND MANAGEMENT Chapter 1: Introduction to Events Management Chapter 2: Events Destinations and Management Chapter 3: Event Entrepreneurship Chapter 4: Human Resource Management PART TWO: EVENTS FINANCE AND LAW Chapter 5: Financial Management in the Events Industry Chapter 6: Costing, Pricing and Capital in Events Industry Chapter 7: Project Management and Financing Chapter 8: Legal, Security, Safety and Risk Management PART THREE: EVENTS MARKETING AND MEDIA Chapter 9: Event Sponsorship Chapter 10: Marketing Process, Communications and Public Relations Chapter 11: Brand Co-creation and Social Media Chapter 12: New Multimedia Technology for Events Organizers PART FOUR: EVENTS PREPARATION AND OPERATION Chapter 13: Events Assessing, Planning and Monitoring Chapter 14: Event Logistics Chapter 15: Event Production, Design and Lighting Chapter 16: Crowd Control and Crowd Dynamic PART FIVE: EVENTS TRENDS AND ISSUES Chapter 17: Expos, Conferences and Conventions Chapter 18: Sustainable Festivals and Events Chapter 19: Long-Term Legacy and Impacts Chapter 20: The Future of the Events Industry

Events Management 3/e

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