International and Cross-Cultural Business Research

Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz). Hester van Herk is professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam. Her recent research focuses on antecedents and consequences of personal and cultural values on consumer behaviour in developed and emerging markets and on research methodology providing insight into differences and similarities between survey responses from different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and Multivariate Behavioral Research. Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.

Chapter 1: Introduction and Overview Chapter 2: Language and The Role of the Dominant Culture Chapter 3: Design and Implementation Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business