Social Media and Sports

Galen Clavio, PhD, is widely regarded as one of the brightest minds in social media in sports research, with a background in both sport management and sports communication. He serves as an associate professor of sports media, head of the sports media program, and director of the National Sports Journalism Center at Indiana University (IU). His teaching draws upon his professional experience as a broadcaster, reporter, and media relations director to teach courses in sportscasting and play-by-play, applied uses of social media in sports communication, sports and society, and the intersection of academic theory and social media. Clavio's research focuses on the effects of digital media on the interactions between sport entities and sports consumers. He has authored nearly 50 peer-reviewed publications, the vast majority of which focus on social media utilization of fans, teams, and individuals within the sports environment. He is the senior editor for scholarly outreach for Communication & Sport and has served as a guest editor of three separate social media-focused special issues in respected journals (International Journal of Sport Communication, 2010; Online Information Review, 2016; and Journal of Legal Aspects of Sport, 2017).

Chapter 1. Social Media and the Sports World The Sports World The Social Media World The Beginnings of Social Media The "Old" Internet Myspace Facebook YouTube The iPhone and Other Smart Phones Twitter InstagramSnapchat Advertising and Social Media Sports and Social Media The Sports Media Cycle Athletes and Social Media Audiences and Reach Sport Business and Social Media Social Media and the Globalization of SportThe Nature of Social Media Summary Chapter 2. Tools of the Trade Software and Hardware Software Tools Web and App Interfaces Hardware Evaluating Your Needs Training Programs Evaluating Training Needs Software Program TrainingMarket ResearchProfessional Market Research Using Research Intelligently Summary Chapter 3. Creative Sparks Core Creativity Elements Vocabulary Grammar and Writing Conventions Industry Literacy Cultural Knowledge Social Media Consumption You Are What You Eat Analysis of Successful Accounts Informational Interviews Support GroupsThe Importance of RepetitionQuestion Everything How to Handle Feedback (Good and Bad) Early Adoption Take Notes When It Happens Consistency Instinct Mentality Summary Chapter 4. Audiences and Networks Historical Development of Social Media Audiences Myspace Facebook Twitter Instagram Snapchat YouTube Pinterest Reddit WhatsApp Network Infrastructure and the Effects on Audiences Twitter's System Facebook's System Instagram Infrastructure TikTok and the Rise of AI Summary Chapter 5. The Online Community Audience Adoption and Migration Theory of Planned Behavior Applying Theory to Practice The Darker Side of Online Audiences The Internet Outrage Machine Trolls and Argumentation The Online Disinhibition Effect Sports, Social Media, and Toxicity for Women Summary Chapter 6. The Technology Curve Why Technology Changes A Paradigm Shift in Media Hardware, Convergence, and Portability Software Development Social Media Building Blocks Written Content Images Preproduced Video Live Video Audio Graphics Dynamic Visuals Responses What About Stories? Building Block Evolution Which Building Blocks Are Best for Your Content? Cross-Posting Summary Chapter 7. Framing Your Presence Agenda Setting Agenda Setting Theory Social Media's Impact on Agenda Setting Framing Framing Theory Sports Media Framing Research Social Media Framing Concepts Summary Chapter 8. Editorial Content Defining Editorial Content Expectations of Editorial Content Advantages of Editorial Content Disadvantages of Editorial Content The Blurring of Content Lines Best Practices in Social Media Editorial Content Managing Your Branding and Presence Managing Your Organization's Branding and Presence Directing Traffic Summary Chapter 9. Industry Content Defining Industry Content Advantages of Industry Content Disadvantages of Industry Content Best Practices in Social Media Industry Content Managing Your Branding and Presence Social Media Choices Go Where Only You Can Leveraging Organization Members Interacting With Other Organizations Crisis Communication Summary Chapter 10. Holistic Social Media Personal Care and Challenges Balance Burnout Professional Tips The Content Cycle Dealing With Trolling and Harassment Ethics Work Conditions Job Instability Summary